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Mobile Engagement drives $6.5 million from one campaign
Mobile Engagement drives $6.5 million from one campaign search
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Customer Success Story

Mobile Engagement drives $6.5 million from one campaign

Problem

This customer wanted to get round some obstacles that we typically see. They had too many silent roamers and a limited number of roamers using data.

Solution

Syniverse devised a Campaign Determination solution that addressed each of the requirements the customer had, as follows; identification of silent roamers and presentation of a relevant offer in context. They also wanted rapid time to market as internal efforts had always taken too long.

Results

The solution was launched after only 6 weeks implementation time and campaigns were deployed a few days later. The customer exceeded business objectives of the initiative by seeing an 18% increase in active data users within 3 months of launching the service.

Bottom Line

In six weeks’ time you too could be enjoying your share of the $6Bn silent roamer market.